ROBLOX VS
TRADITIONAL CHANNELS
TRADITIONAL CHANNELS
Roblox
TikTok/YouTube
Time with Brand
8+ minutes
3-30 seconds
Format
Voluntary engagement
Interruption ads
What Our Work
Consists Of
Consists Of
Metaverse Entry Strategy
We analyze your business goals and audience. We study competitor actions and build a work plan for the entire project.
Concept
Development
Development
We select game mechanics that solve the task: awareness, engagement, conversion to offline or another platform.
Branded World Development
We design and create the game: scenario, levels, 3D models. We use AI tools for acceleration — agents trained on our game design documents and codebases.
In-Platform
Advertising Campaign
Advertising Campaign
We launch promotion in Roblox: targeted advertising, transfer audience from partner games through portals. We bring players to your world
Technical Support
We support the project after launch: moderate the community, introduce updates and seasonal mechanics.
Or we transfer the project to your team with full access.
Or we transfer the project to your team with full access.
What Our Work
Consists Of
Consists Of
Metaverse Entry Strategy
We analyze your business goals and audience. We study competitor actions and build a work plan for the entire project.
Concept
Development
Development
We select game mechanics that solve the task: awareness, engagement, conversion to offline or another platform.
Branded World Development
We design and create the game: scenario, levels, 3D models. We use AI tools for acceleration — agents trained on our game design documents and codebases.
In-Platform
Advertising Campaign
Advertising Campaign
We launch promotion in Roblox: targeted advertising, transfer audience from partner games through portals. We bring players to your world
Technical
Support
Support
We support the project after launch: moderate the community, introduce updates and seasonal mechanics.
Or we transfer the project to your team with full access.
Or we transfer the project to your team with full access.
What
Clients Get
Clients Get
Engage Gen Z audience, boost brand visibility and connect in-game experience with real-world store sales.
Translate company values into gameplay — sustainability, collaboration and networking. 80% course completion rate.
Bring young users into the VK ecosystem through immersive branded experience.
Drive cinema attendance through interactive in-game storytelling and world immersion.
Acquire new students via gamified educational environment and branded quests.
Tycoon-style chocolate factory game designed to build brand engagement and repeat interaction.
What
Clients Get
Clients Get
Engage Gen Z audience, boost brand visibility and connect in-game experience with real-world store sales.
Translate company values into gameplay — sustainability, collaboration and networking. 80% course completion rate.
Bring young users into the VK ecosystem through immersive branded experience.
Drive cinema attendance through interactive in-game storytelling and world immersion.
Acquire new students via gamified educational environment and branded quests.
Tycoon-style chocolate factory game designed to build brand engagement and repeat interaction.
Project Cost Calculator
Budget Range
€260,000
Results
Estimated Reach: —
Game Mechanics: —
Average Session Duration: —
Calculate your Roblox campaign See how many players your brand will reach, which game mechanics are included, and how long they'll stay in your world.
* Estimates based on MEDIAZIONE Gaming Studio
Why Us
Full Cycle Work
You can come even without an idea: we'll help select one based on your business goals, then implement, organize promotion and provide analytics.
AI Approach
We use neural networks only in processes where effectiveness is proven. We train agents on our own game design documents, codebases and creative developments.
Transparent Analytics
We give the client full analytics: reach, time in game, retention, conversions and other data you'll need.
Predictable Process
We fix deadlines and budget in contract, report at each stage. If something goes wrong — we say immediately, not before deadline.
Why Us
Full Cycle Work
You can come even without an idea: we'll help select one based on your business goals, then implement, organize promotion and provide analytics.
AI Approach
We use neural networks only in processes where effectiveness is proven. We train agents on our own game design documents, codebases and creative developments.
Transparent Analytics
We give the client full analytics: reach, time in game, retention, conversions and other data you'll need.
Predictable Process
We fix deadlines and budget in contract, report at each stage. If something goes wrong — we say immediately, not before deadline.
FAQ
Roblox works on PC, Mac, iOS, Android and Xbox. Fortnite and Minecraft — similarly, on most popular platforms.
All rights to the developed world remain with you. We transfer full access to the project after work completion. We fix conditions in contract.
Yes. We can agree on support: adding new mechanics, seasonal updates, fixes. If you choose to work with another team, we'll help transfer the project to them.
We'll propose a concept based on your task and audience. The main thing is that you understand what you want to achieve with the activation.
77+ million active users per day. Core — Gen Z and Gen Alpha (10–24 years), but platform grows in all age groups. Fastest growing segment — 17–24 years.
Yes. Roblox — partner of major brands like Nike, Gucci, Vans, Netflix. Platform has strict moderation, age ratings and tools for brand reputation protection.
Brand awareness, young audience engagement, lead generation, conversion to offline or other platforms. We select mechanics for your specific goal.
Roblox, Fortnite, Minecraft. We can recommend a platform based on your audience and tasks.
Depends on complexity: number of mechanics, levels, integrations. Leave a request — we'll calculate cost for your tasks.
On average 1.5–2 months from brief to release. Exact timeline depends on project scope.
Unique visits, reach, average time in game, retention 3 and 7 days, game rating. We can add custom metrics for your KPIs.
Yes. We set up in-game traffic: portals from other games, targeting inside Roblox.
LET'S BUILD
YOUR METAVERSE
YOUR METAVERSE
LET'S BUILD
YOUR METAVERSE
YOUR METAVERSE
Hypermarket Chain
Goal:
Engage young audience and increase brand awareness, connect game world with offline store purchases.
Solution:
Developed wheel of fortune mechanic, which became the first in brand games. Players made purchases in stores, received codes and spun the wheel in game for prizes.
Result:
Campaign effect — over 200 million rubles and 1,200,000 unique users. Game entered Russia's top-1 by favorites, surpassing over a million other games.
Engage young audience and increase brand awareness, connect game world with offline store purchases.
Solution:
Developed wheel of fortune mechanic, which became the first in brand games. Players made purchases in stores, received codes and spun the wheel in game for prizes.
Result:
Campaign effect — over 200 million rubles and 1,200,000 unique users. Game entered Russia's top-1 by favorites, surpassing over a million other games.
Samsung IT School
Goal:
Convey company values: ecology, teamwork and networking. Student completion rate 80%.
Solution:
Team quest: players save New Year by passing levels in different cities and planets. For promotion, held a stream with studio founder — passed the game together with participants.
Result:
Players rated the event 9.3 out of 10. Attendance was 97%, and engagement — 89%.
Convey company values: ecology, teamwork and networking. Student completion rate 80%.
Solution:
Team quest: players save New Year by passing levels in different cities and planets. For promotion, held a stream with studio founder — passed the game together with participants.
Result:
Players rated the event 9.3 out of 10. Attendance was 97%, and engagement — 89%.
VK
Goal:
Attract young audience to VK ecosystem.
Solution:
Game in ancient Greek style with weekly tournaments. Integrated VK logos and other brand artifacts into visual style. Players could find out their results and receive prizes only in VK app.
Result:
50,000 unique transitions to VK platform. Campaign reach — 400,000 people.
Attract young audience to VK ecosystem.
Solution:
Game in ancient Greek style with weekly tournaments. Integrated VK logos and other brand artifacts into visual style. Players could find out their results and receive prizes only in VK app.
Result:
50,000 unique transitions to VK platform. Campaign reach — 400,000 people.
Film Promotion "Wizard of Emerald City"
Goal:
Attract people to watch the film in cinema
Solution:
Story game with 5 levels. At each level the player meets film characters. Mechanics and plot built so player feels film mood, gets curious and wants to buy a ticket.
Result:
300,000 unique users per month (MAU). Average session time — 7 minutes.
Attract people to watch the film in cinema
Solution:
Story game with 5 levels. At each level the player meets film characters. Mechanics and plot built so player feels film mood, gets curious and wants to buy a ticket.
Result:
300,000 unique users per month (MAU). Average session time — 7 minutes.
Foxford Online School
Goal:
Attract new clients to the school
Solution:
Created school with labyrinth in Roblox. At each level players answered questions on school subjects and natively learned about Foxford courses. By game end the player knew everything the client wanted to convey about courses.
Result:
1500 new clients for Foxford. 200,000 players in 4 weeks. Average time in game — 20 minutes. ROI=5000%.
Attract new clients to the school
Solution:
Created school with labyrinth in Roblox. At each level players answered questions on school subjects and natively learned about Foxford courses. By game end the player knew everything the client wanted to convey about courses.
Result:
1500 new clients for Foxford. 200,000 players in 4 weeks. Average time in game — 20 minutes. ROI=5000%.
Pobeda chocolate
Challenge:
A major chocolate manufacturer faced an aging audience and needed to rejuvenate their customer base to connect with younger consumers.
Solution:
We leveraged Roblox as a key promotional tool, creating a tycoon-style game where players build and manage their own chocolate factory.
Results:
- Over 160,000 visitors
- Average session time exceeding 8 minutes
- Post-campaign survey revealed 80%+ brand awareness among children aged 7-13
- Majority of this demographic discovered the brand through Roblox
A major chocolate manufacturer faced an aging audience and needed to rejuvenate their customer base to connect with younger consumers.
Solution:
We leveraged Roblox as a key promotional tool, creating a tycoon-style game where players build and manage their own chocolate factory.
Results:
- Over 160,000 visitors
- Average session time exceeding 8 minutes
- Post-campaign survey revealed 80%+ brand awareness among children aged 7-13
- Majority of this demographic discovered the brand through Roblox
